It comes from a lifetime of watching leaders/visionaries sell their companies to corporations that don't care about anything but the bottom line (to be specific the short-term bottom line) who then proceed to run the company into the ground because they don't "get" the company. I'm not sure how many times you had to see that phenomenon to recognize the patterns but it's pretty clear to me.
It also comes from being a former user of Heroku and being ennammered by it for years until they stopped innovating. Today's move means I will never touch it again. Do I know all the internal stats? No but I'll say 2 things:
1. Salesforce made over $4B in gross profit in 2021, they aren't hurting for money.
2. Heroku's failures are due to poor leadership and being completely surpassed by their competitors.
#1 means they have the money to invest in Heroku but are choosing not to and #2 is due to a decade of mismanagement. Now they want to stop some of the bleeding by cutting off the free tier, the problem is they are also guaranteeing they won't ever recapture developer mindshare in the future. Saves some money today but destroys the future of the product (as a developer platform at least, I'm sure it will go on to be Salesforce Cloud or something like that which people only use because they have to).
